I received an email from Bjorn Aunet, action sports videographer, in regards to re-branding ChainLink Productions. Bjorn was in desperate need of a new image as his work and clientele are aggressively expanding. So, after one month, countless emails and a few face-to-face conference calls, I came up with the following style for CLP to run with for 2012.
My 2 biggest tasks that I wanted to accomplish with this project was to create a strong connection between “chain” and “link” through some sort of visual/tonal aspect. This ended up being the relation of “red” to where the ‘L’ in link splits the two apart. I felt that this was the strongest route to go for what I was looking to tie in. The other was to design a unique website (UI/navigational flow) that would set his work apart from the rest as Bjorn’s videos are straight quality.