Siteline Media — Victoria based aerial videography company.
Below is a sample of their final identity and a piece of insight into the identity design process.
Our main objective was to try and translate weightless motion, mixed with subtle action in order to capture the feel of flight. Our final identity concept came as an abstract form of a helicopters blades in motion, creating a translucent air stream around a blades oval path. This laid the foundation for the site design. We kept consistent branding by applying structure, and fluid line work.