Toby Cowley is a young, well established photographer in Whistler, BC. Toby approached me, artist to artist, because he wanted something unique, minimalist and just plain creative. We kicked things off by solidifying his “identity”; a clean badge logo, that portrays an abstract camera flash off the front of a lens. From there the site fell into place. We started by applying colour schemes, typography, and structuring all elements in a clean organized manor, to reflect Toby’s style as a photographer.